About Trusted Marketing
About Trusted Marketing
Built for revenue, not vanity.
Who We Are
Trusted Marketing is a South Florida-based digital growth partner for service businesses and eCommerce brands, founded in 2024 with over 20 years of marketing experience.
We help companies grow through SEO, paid acquisition, website development, and conversion strategy.
Our work is built around measurable business outcomes, not vanity metrics.
We exist to fix the gap between marketing activity and measurable revenue growth.
Most marketing agencies optimize for metrics that don't matter — traffic, impressions, social media followers. They create noise, not revenue.
Trusted Marketing is different. We start with revenue, work backward to the leaks, fix what's broken, and measure what matters. We're not here to make your dashboards look good. We're here to grow your business.
How We Work
Revenue over vanity
We measure success by what shows up in your bank account, not what shows up in a vanity dashboard. If a tactic doesn't contribute to measurable revenue or qualified leads, we don't do it.
Own your platform
No theme lock-in. No rented audiences. No agency dependencies. You own your Shopify store, your WordPress site, your automation flows, and your growth strategy. When we part ways, you keep everything.
Fix leaks, then scale
Most brands don't have a traffic problem. They have a conversion problem, a visibility problem, or a follow-up problem. We find where revenue is leaking, fix it, measure the lift, then move to the next leak.
Built for operators
We work with $500K-$5M brands who need execution, not consulting. You don't need another strategy deck or training session. You need someone to build it, ship it, measure it, and do it again.
Who We Help
Service Businesses
Local service companies, professional services, and B2B firms looking to generate qualified leads and build sustainable growth systems.
eCommerce Brands
Shopify and WordPress stores doing $500K-$5M annually who need conversion optimization, SEO, and lifecycle marketing that drives revenue.
Founder-Led Brands
Businesses led by operators who understand their numbers and want a marketing partner who thinks like an owner, not a vendor.
Growth-Stage Companies
Brands with proven product-market fit ready to scale with disciplined marketing execution and revenue-first strategy.
Why Clients Trust Us
Strategy Tied to Revenue
Every recommendation is measured by its impact on revenue, not engagement or vanity metrics.
Operator-Led Thinking
With 20+ years building and scaling businesses, we understand P&L, CAC, LTV, and what growth actually costs.
Direct Communication
Work directly with senior operators, not account coordinators or junior strategists.
Built for Execution
We don't sell strategy decks. We build, ship, measure, and iterate until we see results.
Platform Expertise
Deep experience with Shopify, WordPress, Google Ads, Meta, Klaviyo, and the tools that matter.
Performance-First Strategy
We start with the conversion funnel and work backward. No traffic without a plan to convert it.
Leadership
Tom McShane
Founder & CEO
Founded Trusted Marketing in 2024 after over 20 years of experience building and scaling eCommerce brands and service businesses. Tired of working with agencies that couldn't connect marketing activity to revenue outcomes, Tom built Trusted Marketing to fix that gap.
With two decades of hands-on experience, Tom has launched multiple six-figure brands, managed seven-figure ad budgets, and learned firsthand what actually moves the needle when you're responsible for P&L. That operator mindset shapes everything we do.
"Most agencies optimize for what makes their dashboards look good. We optimize for what makes your business grow. If it doesn't show up in revenue or qualified leads, we don't do it."
Ready to work with us?
We're selective about who we partner with. If you're a growth-stage brand ready to focus on revenue, let's talk.