DTC sports apparel brand
Challenge
A pickleball footwear brand launched from a standing start with no audience and paid traffic converting under 1% — the wrong economics to rent all the growth on ads.
Services
Result
7-figure first-year run rate, from zero
Timeline
13 months
Key Outcomes
- Email converts at 18.1% — ~9× the ~2% ecommerce average
- Welcome email converts at 44% vs ~10% for top-decile brands
- Repeat-purchase rate of 42% vs ~28% DTC norm
- 7-figure first-year run rate from a standing start
18.1%
Email Conversion
Performance trend visualization