How we booked 55 new clients at $20 each with local paid ads
Pilates Studio South Florida, a reformer Pilates studio in Palm City, FL, needed a predictable flow of new clients fast. Google Search captured high-intent local searches at $19.94 per booked lead, while Meta widened the top of the funnel — 55 new bookings and 380K local impressions in roughly four months.
Industry
Boutique Fitness (Pilates)
Client Type
Local Service Business
Timeline
~4 months (Feb–Jun 2026)
Primary Result
55 booked clients at $19.94 each via Google Search
Secondary Result
9.03% Google Ads conversion rate
Services Used
The Challenge
Pilates Studio South Florida needed a predictable flow of new clients, fast — the kind of demand that doesn't wait for organic to compound. Paid was the lever, but for a local studio every dollar has to come back as a booking.
The trap with paid is spending on clicks and impressions that feel like progress but never turn into clients. The brief was simple: bookings, at a cost that makes sense.
Three constraints shaped the spend: spend where intent is highest (search), judge every campaign on cost per booked lead rather than clicks, and use reach (Meta) to feed the funnel rather than just rack up impressions.
What We Did
1. Google Search on ready-to-book queries
Targeted local Pilates searches that convert — 9.03% of clicks became booked leads.
2. Meta sales campaign across FB & Instagram
The core driver of clicks at a $1.14 cost — 1,560 clicks into the funnel.
3. A seasonal Student Summer Promo
A timely offer that hit a 1.94% CTR at just $0.59 a click — the most efficient of the set.
4. Awareness to widen the top
A lightweight awareness layer (232K impressions) keeping the studio front-of-mind locally.
Results
55
New booked leads
via Google Search
$19.94
Cost per booked lead
9.03% conversion
2,208
Meta clicks
FB 1,602 · IG 604
380K
Local impressions
across the Treasure Coast
Key Performance Highlights
- 55 booked leads from Google Search at $19.94 each
- 9.03% Google Ads conversion rate on ready-to-book queries
- Student Summer Promo hit a 1.94% CTR at $0.59 per click — the most efficient in the set
- 2,208 Meta clicks at $1.13 CPC (FB 1,602 · IG 604)
- 380K local impressions across the Treasure Coast
Visual Evidence
Revenue Growth Timeline
Conversion Funnel Improvement
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