The Three Site Speed Metrics That Matter Most
LCP, INP, CLS — what they are, how to measure them on your store, and which one to fix first based on your traffic mix.
Free Guide · 24 Pages
The Shopify growth playbook.
The shipped-not-shelved guide to growing your $500K-$5M Shopify store. Eight focus areas, prioritized by revenue impact.
We use this exact diagnostic with paying clients. It's the same framework, written down — site speed, PDP optimization, cart friction, Klaviyo flows, app discipline. No fluff, no theory. Just what actually moves the line on your P&L.
What's Inside
Eight focus areas covering the full Shopify revenue system — what to fix, in what order, and why.
How to Audit Your App Stack
The decision tree for which apps earn their place and which are silently costing you conversion. Most stores have 30%+ removable bloat.
Product Detail Page Conversion Patterns
Above-the-fold structure, trust signal placement, urgency systems that don't feel manipulative, and the variant selector patterns that actually work.
Cart and Checkout Friction Reduction
How to identify the specific drop-off step costing you the most revenue, and the friction-removal patterns that recover it.
The Klaviyo Flow Priority List
Which 5 lifecycle flows to build first (and the order to build them in) for maximum revenue lift in the first 90 days.
Pricing Strategy at the Product Page Level
Anchor pricing, bundling logic, and scarcity systems — when each works and when each backfires.
Mobile Experience Optimization Checklist
70%+ of your traffic is mobile. Most Shopify stores were designed desktop-first. The 12-point checklist for closing that gap.
The Data-Tracking Baseline
What every $500K+ Shopify store should be measuring (and how to set it up properly post-iOS 14 attribution).
Who This Is For
$500K-$5M Shopify Brands
Established stores ready to treat the platform as a real revenue lever instead of a content management system.
Plateaued Revenue Stores
Brands stuck at a revenue ceiling who suspect (correctly) that the funnel is leaking and want to know where.
Mobile-Heavy Operations
Stores where most traffic is mobile but the experience was built desktop-first — usually a massive conversion gap.
Founder-Operators
Owners who understand their numbers and want a framework they can run themselves before bringing in outside help.
Get the playbook.
Drop your email and we'll send the playbook to your inbox. Free, no spam, unsubscribe anytime.
More Free Guides
Free Guide
WordPress Best Practices Guide
Build WordPress sites that actually capture leads. Theme selection, plugin discipline, security, lead capture patterns.
Read moreFree Guide
The Marketer's AI Starter Guide
Make Claude and ChatGPT actually useful for marketing work. Prompt patterns, model selection, real workflows.
Read more