Theme Selection: Builder vs Custom
When Bricks Builder makes sense, when Elementor is the right call, and when neither will get you what you need.
Free Guide · 18 Pages
WordPress best practices.
Build WordPress sites that actually capture leads. The setup we use for every service business client.
WordPress is the most attacked CMS on the internet. It's also the slowest by default. And it converts way fewer visitors into leads than it could. This guide is the antidote — the exact stack, configuration, and patterns that turn WordPress into a real lead generation asset.
What's Inside
Eight focus areas covering the full WordPress build — from theme selection to ongoing maintenance.
Plugin Discipline
Which 8-12 plugins are worth installing on most builds, which to actively avoid, and how to audit existing sites.
Site Speed for WordPress
Caching strategy, CDN setup, image optimization, and lazy loading. The full stack for getting WordPress under 2s LCP.
Security Hardening Checklist
WordPress is the most attacked CMS on the web. The 14-point checklist that prevents 95% of common compromises.
SEO Foundation Built In From Day One
Schema markup, URL structure, internal linking architecture, and the technical baseline that makes content marketing actually work.
Lead Capture Patterns
Embedded CTAs, multi-step forms for higher-value leads, sticky contact, and the form patterns that convert 3-5x better than generic contact pages.
Service Area Pages and Local SEO
How to build city-specific service pages that actually rank, without the thin-content penalty most agencies trip over.
Backup, Maintenance, and Update Strategy
The boring-but-critical operational layer. What to automate, what to monitor manually, and how often.
Who This Is For
Home Services
HVAC, plumbing, electrical, roofing, landscaping — businesses depending on website-generated leads to fill the schedule.
Professional Services
Legal, accounting, financial, medical — local trust businesses that need a credibility-first website.
Self-Edit-Capable Teams
Businesses with someone in-house who can update pages and post blogs without needing a developer for every edit.
Multi-Location Operations
Companies serving multiple markets that need scalable page templates and proper local SEO architecture.
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